Our Story

We built the tool we always
wished existed

Zestly was born out of frustration. After years of paying for bloated international tools that charged in USD, stored data overseas, and offered zero local support — we decided to build something better, right here in Australia.

How It Started

Brisbane, 2024

Alex and Mia were running a small digital consultancy in Brisbane when their social media tool bill hit $800 AUD a month — for features they barely used. The tools were built for enterprise teams in New York, not small businesses in Queensland.

They looked at every alternative. Too expensive. Too complex. No Australian support. Data stored in the US. No TikTok or Threads support. They kept hitting the same wall.

So they built Zestly — starting with the three things Australian businesses actually need: simple scheduling, smart AI captions, and pricing that doesn't require a CFO to approve.

Jan 2024

Idea born out of a $800/month tool bill

Mar 2024

First prototype built in 6 weeks

Jun 2024

First 50 beta customers onboarded

Sep 2024

Jordan joins as Head of Customer Success

Jan 2026

Launched publicly to Australian businesses

Apr 2026

342+ businesses on the platform

Our Mission

Make professional social media management accessible to every Australian business

We believe you shouldn't need an enterprise budget to look professional online. Whether you're a solo tradie, a boutique retailer, or a growing agency — Zestly gives you the same tools the big brands use, at a price that makes sense.

What We Stand For

Our values

Simplicity

We remove complexity, not features. Every screen should take seconds to understand, not minutes to learn.

Transparency

No hidden fees, no vague pricing, no dark patterns. What you see is what you get — always.

Australian-First

Built for how Australian businesses operate — AEST support, AUD pricing, and local data storage.

AI-Powered

We use AI thoughtfully — to save you time on repetitive tasks while keeping your authentic voice intact.

Customer-Obsessed

We reply to every support message. We read every piece of feedback. Our roadmap is shaped by you.

The Team

Built by Australians, for Australians

A small, focused team spread across Australia's east coast.

AC

Alex Chen

CEO & Co-founder

📍 Brisbane, QLD

Former digital marketing consultant who spent too much money on tools that weren't built for Australian businesses. Built Zestly to fix that.

MJ

Mia Johnson

CTO & Co-founder

📍 Melbourne, VIC

Full-stack engineer with 10 years building SaaS products. Obsessed with performance, reliability, and making complex things feel simple.

JS

Jordan Smith

Head of Customer Success

📍 Sydney, NSW

Spent 6 years running social media for agencies across Australia. Now ensures every Zestly customer gets the support they actually deserve.

Ready to try Zestly?

Join hundreds of Australian businesses already saving time on social media. No credit card required.