Zestly vs Loomly: Which is Right for You?
Loomly is a popular agency tool with solid approval workflows and client management. It's genuinely good software. But at $42/month for just 2 users, costs escalate fast as your team grows. Zestly offers comparable agency features with Pro starting at $99/month for unlimited team members.
Quick Verdict
Loomly is a capable tool, particularly for small agencies. But the pricing model gets expensive at scale — you're paying per user, which adds up. Zestly's unlimited users on Pro makes it more cost-effective for growing agencies. And Zestly includes AI caption writing that Loomly doesn't have.
Side-by-Side Comparison
| Feature | Zestly Best Value | Loomly |
|---|---|---|
| Starting price | $29/mo | $42/mo |
| Social accounts (entry) | 10 | 10 |
| Team members (entry) | 3 (Starter) / Unlimited (Pro) | 2 |
| AI caption writing | ||
| Claude/LLM integration | ||
| Australian support | ||
| Free trial | 7-day free trial | 15-day free trial |
| Content calendar | ||
| Analytics | Basic + Advanced (Pro) | Good |
🏆 Where Loomly wins
Polished approval workflow
Loomly's post approval process is well-designed and client-friendly, with clear status stages and comment threads.
Post ideas and inspiration feature
Loomly's built-in post idea suggestions based on dates, trends, and holidays is a nice touch for content planning.
Established tool with good reputation
Loomly has been around since 2015 and has a strong track record with agencies globally.
⚡ Where Zestly wins
Unlimited team members on Pro
Loomly charges per user. Zestly Pro includes unlimited team members at $99/month — saving growing agencies thousands.
AI caption writing built in
Zestly uses Claude AI to write captions. Loomly has no comparable built-in AI writing feature.
Australian-based support
Loomly is US-based with no Australian support presence. Zestly's team operates in AEST hours.
Better price at scale
A 5-person team on Loomly would cost $130+/month. Zestly Pro for unlimited users is $99/month.
MCP/AI agent integration
Zestly supports the Model Context Protocol for connecting AI agents to your social workflow. Loomly has no equivalent.
Who should choose which?
Choose Loomly if...
You have a small team of 1-2 people, you love their specific approval workflow UI, and the per-user pricing works out cheaper for your team size.
Choose Zestly if...
You have a growing team, want AI caption writing built in, need unlimited users without paying per seat, or value Australian-based support.
Try Zestly free for 7 days
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