Zestly vs Loomly: Which is Right for You?
Loomly is a popular agency tool with solid approval workflows and client management. It's genuinely good software. But at $42/month for just 2 users and 11 supported platforms, it costs more than Zestly while covering less ground. Zestly supports 31 platforms and includes unlimited team members on Pro — without the per-seat pricing that gets expensive fast.
Quick Verdict
Loomly is a capable tool, particularly for small agencies. But the per-user pricing escalates quickly, and at 11 platforms it's missing Discord, Telegram, Bluesky, Mastodon, Instagram Personal, and more that Zestly covers. For growing agencies wanting AI caption writing, unlimited users, and proper platform breadth, Zestly is the better-value choice.
Platform support
Zestly connects to 31 platforms. Loomly supports 11.
31
Zestly platforms
11
Loomly platforms
| Platform | Zestly | Loomly |
|---|---|---|
| Instagram Business | ✓ | ✓ |
| Instagram Personal | ✓ | ✗ |
| ✓ | ✓ | |
| X (Twitter) | ✓ | ✓ |
| TikTok | ✓ | ✓ |
| LinkedIn Personal | ✓ | ✓ |
| LinkedIn Page | ✓ | ✓ |
| ✓ | ✓ | |
| YouTube | ✓ | ✓ |
| Threads | ✓ | ✓ |
| ✓ | ✓ | |
| Google My Business | ✓ | ✓ |
| Snapchat | ✗ | ✓ |
| Bluesky | ✓ | ✗ |
| Mastodon | ✓ | ✗ |
| Discord | ✓ | ✗ |
| Slack | ✓ | ✗ |
| Telegram | ✓ | ✗ |
| WordPress | ✓ | ✗ |
| Nostr | ✓ | ✗ |
Zestly also supports Kick, Twitch, Lemmy, VK, Dev.to, Hashnode, Medium, ListMonk, Skool, Whop, MeWe, and more — 31 platforms in total.
Feature comparison
| Feature | Zestly Best Value | Loomly |
|---|---|---|
| Starting price | $29/mo | $42/mo |
| Social accounts (entry) | 10 | 10 |
| Team members (entry) | 3 (Starter) / Unlimited (Pro) | 2 |
| AI caption writing | ✓ | ✗ |
| Claude/LLM integration | ✓ | ✗ |
| Australian support | ✓ | ✗ |
| Free trial | 7-day free trial (no card) | 15-day free trial |
| Content calendar | ✓ | ✓ |
| Analytics | Basic + Advanced (Pro) | Good |
🏆 Where Loomly wins
Polished approval workflow
Loomly's post approval process is well-designed and client-friendly, with clear status stages and comment threads.
Post ideas and inspiration feature
Loomly's built-in post idea suggestions based on dates, trends, and holidays is a nice touch for content planning.
Snapchat support
Loomly supports Snapchat for businesses. Zestly does not currently support Snapchat — if that's a core platform for your audience, Loomly has the edge here.
Established tool with good reputation
Loomly has been around since 2015 and has a strong track record with agencies globally.
⚡ Where Zestly wins
31 platforms vs Loomly's 11
Zestly covers 20 more platforms than Loomly. Discord, Telegram, Bluesky, Mastodon, Instagram Personal, WordPress, Nostr, and more — all missing from Loomly.
Unlimited team members on Pro
Loomly charges per user — a 5-person team costs $130+/month. Zestly Pro includes unlimited team members at $99/month flat.
AI caption writing built in
Zestly uses Claude AI to write captions for every platform. Loomly has no comparable built-in AI writing feature.
Cheaper at entry level
Loomly starts at $42/month for 2 users. Zestly starts at $29/month for 3 users — and covers 20 more platforms.
Australian-based support
Loomly is US-based with no Australian support presence. Zestly's team operates on Australian hours from Adelaide.
Who should choose which?
Choose Loomly if...
You have a small team of 1-2 people, Snapchat is a core platform for your audience, you love their specific approval workflow UI, and the per-user pricing works out cheaper for your exact team size.
Choose Zestly if...
You have a growing team, want AI caption writing built in, need to post to platforms Loomly doesn't support, want unlimited users without per-seat pricing, or value Australian-based support.
“We manage 40+ client accounts. Zestly handles them all without breaking a sweat. The approval workflows have saved us hours of back-and-forth every single week.”
James T.
Marketing Agency Owner · Sydney
Try Zestly free for 7 days
No credit card. No commitment. Cancel any time. See for yourself.
Start Free TrialAlready using Loomly? Import your accounts in minutes.