Features

Everything you need to run social media like a pro

Zestly packs a complete social media toolkit into one clean interface. From AI caption writing to bulk scheduling and client management — it's all here.

Multi-Platform Scheduling

Schedule posts to Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube, Pinterest, Reddit, Threads, Mastodon, Discord, and Slack from a single dashboard.

  • Queue posts across 10+ platforms simultaneously
  • Auto-resize images per platform spec
  • Platform-specific character limits enforced
  • Preview posts before they go live

Visual Content Calendar

A drag-and-drop content calendar that shows your full scheduling pipeline at a glance. Plan weeks or months ahead without losing track.

  • Monthly, weekly, and daily views
  • Colour-coded platform labels
  • Drag to reschedule in seconds
  • Gap detection to keep your feeds active

AI Caption Writing (Claude)

Zestly uses Claude by Anthropic — one of the world's most capable AI models — to write platform-perfect captions. Brief it, train it on your brand voice, and watch it work.

  • Platform-specific tone and length
  • Brand voice memory across sessions
  • Hashtag and emoji suggestions
  • Batch generate captions for a whole month

LLM/AI Agent Integration (MCP)

Power users can connect Zestly to their own AI agents via the Model Context Protocol. Automate caption generation, post approval, and content strategy at scale.

  • MCP-compatible API endpoints
  • Connect Claude Desktop, custom agents
  • Webhook triggers for AI workflows
  • Pro and Enterprise plans only

Media Library

Upload, organise, and reuse your images, videos, and graphics. Your entire content library accessible from the scheduler.

  • Unlimited cloud storage (Pro+)
  • Folder organisation
  • Search by tag, date, or platform
  • Direct Canva and Google Drive integration

Team Collaboration & Approvals

Built for agencies and marketing teams. Assign roles, set approval workflows, and keep clients in the loop without giving them full access.

  • Role-based permissions (Editor, Approver, Admin)
  • Client approval portal
  • Comment threads on posts
  • Notification system for approvals and changes

Client Management

Manage all your client accounts from one place. Separate workspaces, separate reports, one login.

  • Unlimited client workspaces (Pro+)
  • Client-specific branding
  • Separate billing per client (Enterprise)
  • White-label reports and dashboards

Analytics & Reporting

Clean, clear performance data across every platform. Export professional reports your clients will actually appreciate.

  • Reach, engagement, and click tracking
  • Cross-platform summary dashboard
  • Best-time-to-post AI recommendations
  • PDF and CSV export for client reports

Bulk Scheduling

Upload a month of content in one CSV. Zestly handles the rest — scheduling, previewing, and queuing everything automatically.

  • CSV bulk import
  • Auto-schedule based on best times
  • Bulk edit post times
  • Batch delete or reschedule

Link Shortener

Built-in link shortener with click tracking. No need for Bitly. Shorten, brand, and track every link you post.

  • Custom branded domains (Pro+)
  • Click analytics per link
  • UTM parameter support
  • Automatic link shortening in posts

Hashtag Manager

Build and save hashtag sets for quick insertion. AI-suggested hashtags based on your content. Never type the same set twice.

  • Saved hashtag groups
  • AI-powered hashtag suggestions
  • Platform-specific hashtag limits enforced
  • Performance tracking per hashtag set

Post Recycling

Your evergreen content deserves more than one appearance. Set posts to automatically re-queue after a set period.

  • Schedule content to repeat monthly or quarterly
  • Smart deduplication
  • Custom recycling intervals
  • Pause or stop recycling at any time

RSS Auto-Posting

Connect any RSS feed and auto-post new content to your channels. Keep blogs, news, and product updates flowing without lifting a finger.

  • Multiple RSS feeds per account
  • AI-generated social captions from feed content
  • Custom posting schedules per feed
  • Filter posts by keyword

Chrome Extension

Save and schedule content from anywhere on the web. Spot an article, meme, or product you want to share? Schedule it in two clicks.

  • One-click save from any webpage
  • Auto-populates link and preview
  • Schedule immediately or add to queue
  • Available on Chrome and Edge

API Access

Build custom integrations, connect to your existing tools, and automate your social workflow with Zestly's full REST API.

  • Full REST API with OAuth 2.0
  • Webhooks for post events
  • API documentation and SDK
  • Rate limits: 10,000 req/day (Pro), unlimited (Enterprise)

White Labelling

Present Zestly as your own product to clients. Custom domain, custom branding, your logo everywhere. Enterprise only.

  • Custom domain (app.youragency.com.au)
  • Your logo and brand colours
  • Branded login page
  • Remove all Zestly references

Post Templates

Build reusable post templates for campaigns, recurring content, and brand-consistent formatting. Create once, reuse forever.

  • Save any post as a template
  • Variable fields for easy personalisation
  • Team-shared template library
  • Category and tag organisation

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